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MUMBAI: A decade ago, marketers had hit the nail on the head when they implemented the first week, last week way of advertising to target salaried employees who did their grocery buying during the first week of every month. But now different segments of the population shop so differently that there‘s no one way to synchronize media buying with purchase cycles. Brand Equity finds out how marketers are adapting themselves to this complex problem.
This week Brand Equity brings a sprightly new section ‘ Quiz the boss‘. The show puts together a handful of young guns from Madison world, to shoot some tough questions right at their big boss, Sam Balsara. Will the captain survive the volley? Will the young blood be satiated? Find out tonight.
Also on the show Brand Equity pays tribute to the original Hatchback. With over 2.5 million customers in India, this car was the symbol of the middle class man‘s success, the 25 year old legend of the people‘s car lives on in the hearts and minds of the Indian consumer. Even though the car will not be seen on the Indian metro roads, the iconic Maruti 800 still has miles to go before it sleeps.
So are you in sync with all the latest trends, strategies and developments in the world of Marketing and Advertising? Keep watching Brand Equity, to keep yourself updated on ET NOW.
Wednesday, 9th June: 0730 pm
Repeat Telecast, 9th June: 1030 pm
