Mumbai: Clinique India has launched its first campaign with Saatchi & Saatchi Propagate for Father's Day #DaddyCool. Saatchi & Saatchi Propagate leverages the popular hashtag #DaddyCool and creates a buzz by seamlessly plugging in the two core products - liquid facial soap and Clinique for men maximum hydrator.
By featuring dads who have a skincare routine with Clinique would highlight the cooling effects and position it as an essential tool for dads to maintain their cool factor!
