Mumbai: Prasar Bharati has signed a memorandum of understanding with OTT platform Yupp TV to distribute DD India in USA, UK, Europe, Middle East, Singapore, Australia and New Zealand.
The content hosting agreement was signed by Prasar Bharati CEO Shashi Shekhar Vempati and Yupp TV founder and CEO Uday Reddy.
The deal was signed "to expand the global reach of DD India channel, to put forth India’s perspective on various international developments on global platforms and to showcase India’s culture and values to the world,” said the ministry of information and broadcasting in a statement.
DD India is Prasar Bharati’s international channel. The channel through various programmes offers international viewers India’s perspective on all domestic and global developments. “DD India is available in more than 190 countries and acts as a bridge between India and the Indian diaspora spread across the world,” said the statement.
The programming on the channel is presented in a thought-provoking manner with sharp analysis and commentary and cutting-edge visual presentation. One of the popular shows is “Bio-Quest,” a series that deals with the origin of Covid-19. Some of the other high viewership shows are “India Ideas,” “World Today,” “Indian Diplomacy,” “DD Dialogue,” “News Night” etc.