Shashi Shekhar Vempati

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Barc to resume news genre ratings with immediate effect: MIB

Mumbai: The ministry of information and broadcasting (MIB) has asked Broadcast Audience Research Council (Barc) India to resume TV audience measurement ratings for the news genre with immediate effect and also release three months of data for the genre in a monthly format. As per the revised system...

Television TV Channels News Broadcasting
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I&B ministry forms Joint Working Group for audience measurement sampling

Mumbai: The ministry of information and broadcasting (MIB) has formed a Joint Working Group to formulate a mandate for exploring data capturing capabilities in Set Top Boxes (STBs) for audience measurement sampling. With Prasar Bharti CEO Shashi Shekhar Vempati as the chairman and DTH association...

Television TV Channels News Broadcasting
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#Retrace2021: Inching towards a connected future of audience measurement

It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading advertisers and TV networks sought alternate means of counting their audiences.

Specials Year Enders
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#Retrace2021: The year of regulatory challenges and no TRPs for news channels

The year 2021 began with a rather chaotic legacy handed over by 2020. In the aftermath of the TRP Scam, TV ratings for the news genre remained suspended throughout the year. The legal tussle between Telecom Regulatory Authority of India (Trai) and broadcasters over the rollout of the New Tariff...

Specials Year Enders
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Prasar Bharati developing next generation broadcast solution

Prasar Bharati has entered into an MoU with IIT Kanpur to develop next generation broadcast solution/roadmap for digital terrestrial broadcasting consistent with emerging standards such as 5G broadcast.

Television TV Channels Viewership