Legends League Cricket expands global reach

Legends League Cricket expands global reach

Legends League Cricket will broadcast in eight countries in multiple languages

Legends League Cricket

Mumbai: Legends League Cricket continues its successful broadcast partnership with Star Sports Network owing to the massive response to the previous editions of the League. All matches of the upcoming season of Legends League Cricket will be broadcast across Star Sports, and Disney+ Hotstar starting from the 18 of November 2023 till the 9 of December 2023.

“Legends League Cricket brings together the best national and international talent to the fans, and it was only right that we continue our association with the Star Sports Network and FanCode to showcase the Legends of the sport. This association will continue to give millions of cricket lovers in India the best viewing experience and bring them closer to the stars that they know and love.” said Legends League Cricket CEO Raman Raheja.

The addition of newer international cricketers and Indian Legends this season will help increase the viewership both in India and abroad. The league’s broadcasting numbers speak for themselves with 388 per cent higher reach than other T20 Leagues on Sports TV (excluding IPL), being the second most watched and rated T20 League (source: BARC 15+ AB), and a whopping 280 million global viewership in just its previous season.  

The second franchisee edition of Legends League Cricket is scheduled from November 18 to December 9 and will feature matches in five cities: Ranchi, Dehradun, Jammu, Vizag, and Surat. The tournament will kick off with a match between Bhilwara Kings, led by Irfan Pathan, and the defending champions, India Capitals, captained by Gautam Gambhir. Six teams, including India Capitals, Manipal Tigers, Gujarat Giants, Urbanrisers Hyderabad, Southern Super Stars, and Bhilwara Kings, will compete for the coveted trophy.

Legends League Cricket will be broadcast in eight countries in multiple languages including English, Hindi, Tamil, Telugu, and Kannada. The broadcasting partners for different countries are Star Sports in India, Sri Lanka & Bangladesh along with Disney+ Hotstar, and ESPN+ will be available for viewers in South Africa and USA with an addition of Willow TV just for American viewers. Fox and Kayo Sports will cater to the Australian region, Etisalat in the Middle East, and BT Sports in the UK region.