MUMBAI: Gulf Air has signed an agreement with BBC World. The deal sees Gulf Air carrying the biggest block of BBC World programming offered by any airline in the world.

Gulf Airs passengers can now enjoy two-hour strands of news and feature programmes catering for a wide range of interests, from travel and motoring, to news, movies and technology, on all of the airlines flights.

Shows that will air include Talking Movies, Click Online, Extra Time and Fast Track.

Needless to say content is refreshed monthly. Gulf Air passengers will also be able to keep up to date with a comprehensive 24-minute daily news programme from 1 June 2004.

Gulf Air marketing and sales VP John Butler said, "With our network expanding across the globe, Gulf Air is intent on providing a world class entertainment system for our customers and who better to partner with than the BBC, the worlds most respected and authoritative broadcaster. This deal enhances the recent upgrade of our in-flight entertainment system which gives our passengers a wide range of entertainment choices to enjoy during their flight."

Earlier this year Gulf Air had introduced an entirely new world of in-flight entertainment to guests with the Air. This is a personal entertainment network, a comprehensive personal audio and video system using state-of-the-art technology. Passengers have a choice of up to 21 channels of onscreen viewing and 21 audio channels.

A personal viewing library offers the premium travellers a choice of additional films including the latest blockbusters, international cinema, classics, regional films and special theme films.