Television
Report on Hindi News Viewership

Zee TV challenges gender stereotypes in its new show

The show titled – ‘Iss Mod Se Jaate Hain’ is set to premiere on 6 December.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/12/04/img_04122021_125549_800_x_800_pixel.jpg?itok=WjSNRyXB

Mumbai: The portrayal of women on the small screen has always been a subject of intense debate. Some draw inspiration from the society, where women are often told to prioritise their marriage over their careers, or relegate their careers when it comes to making a choice.

Zee TV is hoping to challenge some of these stereotypes in its fiction show – "Iss Mod Se Jaate Hain." The show is an attempt to make audiences reconsider their approach towards women achieving more than their male counterparts, according to the channel.

The story is told from the eyes of Paragi Parashar, the female protagonist who along with her love interest Sanjay Pathak, is preparing for her UPSC exam. While both of them are extremely motivated towards their joint goal of becoming IAS officers, the show captures the dynamics between the two families after Paragi clears her exam with flying colours and Sanjay doesn’t.

The show is set to air every Monday – Saturday at 6:30 p.m, starting 6 December.

Zee TV Business head Aparna Bhosle said, “It is a dramatic love story that presents an interesting scenario where the girl is a step ahead of the boy in terms of career accomplishments. Our show captures the diverse reactions the couple faces from both sides of the family and the impact it will have on their relationship."

"Iss Mod Se Jaate Hain" will feature actress Akshita Mudgal who will be portraying the role of Paragi, a smart, witty, and studious girl. On the other hand, the role of Sanjay will be played by none other than Hitesh Bharadwaj.

“Our last association with Zee TV was the gloriously successful ‘Zindagi Ki Mahek,’ so now we’re excited to present audiences with the new show,” said producer Saurabh Tewari from Parin Multimedia. “The story touches upon a problematic social construct where a man is free to prioritise his career, but a woman is often told to focus on her marriage and not over-achieve, lest she should end up making her husband insecure and risk jeopardising her marriage. We would be happy if the show manages to make viewers introspect and reconsider their views on gender equality.”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/zee-bangla_0.jpg?itok=oiLrIQy-
Zee Bangla Cinema unveils new brand identity

Zee Bangla Cinema, India’s leading Bengali-movie channel, will commemorate its decade-long journey with a new brand identity. Unveiled in time for the upcoming festive season, the evocative all-new brand identity highlights how movies have the power to make everything magical.

Television TV Channels Movie Channels
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/pib.jpg?itok=oFuYwXSa
I&B discusses strategies for unleashing M&E’s potential with industry experts

Development of the audio-visual sector requires industry-friendly policies, collaboration, and regular interaction between the government and industry stakeholders.

Television TV Channels People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/dandelooo_0.jpg?itok=llkf74e4
Dandelooo grabs worldwide distribution rights for ‘Our Piggy’

Mumbai: Emmy Award-winning French animation production and distribution company Dandelooo has struck a deal with the Emmy Award-winning Czech film and television production company Bionaut for the new adorable comedy series Our Piggy. The deal gives Dandelooo exclusive worldwide distribution rights...

Television Production House Non-Fiction
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/zee-business-launches-new-show-on-financial-education.jpg?itok=coVPkuQJ
Zee Business launches new series 'Rupee Ki Paathshala' on financial education

What is common to Mad Money with Jim Cramer, The Profit, Shark Tank, and Rupee Ki Paathshala? Well, you guessed it right – these are some shows which cater to the diverse nuances of the financial spectrum, namely, analysing stocks, the financial markets, investments, and even entrepreneurship.

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/mathrubhumi.jpg?itok=KRyV1Ytv
Mathrubhumi to organise a one-day event on World News Day

Mathrubhumi on Monday announced plans to host an event on World News Day on 28 September at the Uday Palace Convention Centre, Kowdiar Gardens, Thiruvananthapuram.

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/25/cma1.jpg?itok=PNQp77ga
Striking the right note: Clef Music Awards'22 unveils the winners in a glitzy ceremony

It was a scintillating Saturday night at Mumbai’s Sahara Star hotel as the stars aligned to stage the second edition of Indiantelevision.com's Clef Music Awards.

Television TV Channels Music and Youth
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/24/zee-media1.jpg?itok=DDUdy99m
Zee Media's permission to transmit channels in Ku Band, revoked

The disgruntled TV networks couldn’t be any happier. In what seems to be a relief for most TV networks, an order passed by the Ministry of Information & Broadcasting (MIB) on 23 September

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/24/bb9.jpg?itok=G_ZQkx1d
Colors Kannada gets innovative to market Bigg Boss Kannada-9

Colors Kannada is getting one step closer to its audiences with standout marketing innovations and initiatives for the ninth season of Bigg Boss Kannada.

Television TV Shows Reality
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/24/100.jpg?itok=-aTgC0Ay
Shemaroo TV’s ‘Waah Bhai Waah’ hits a century

Shemaroo TV’s marquee show, Waah Bhai Waah marks a new milestone of completing 100 episodes. The show, which features Shailesh Lodha as host, will present its centennial episode on Monday, 26 September from 9 p.m. to 10 p.m.

Television TV Channels Viewership