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IAA to host panel discussion on gender sensitisation in media on 27 July

Mumbai: The India Chapter of the International Advertising Association (IAA) is all set to host a high-powered virtual panel discussion with leaders of the Marcom industry on 27 July. The session on- ‘Gender in media and the impact on children and their future’ will begin at 3:30 pm.

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Netflix's growth slows down in 2021, adds just 1.5m subs in Q2

After a meteoric rise in 2020, the US-based streaming giant Netflix's subscriber growth in early 2021 has slowed down. According to the company's latest financial results, the OTT platform has added just 1.5 million subscribers, compared to 10.1 million new sign-ins it reported during the same...

iWorld Over The Top Services
KAM Summit ’21- Decoding the digital native kid: How kids influence the decision-making process

Children have become an important consideration for marketers when they plan promotions for products/services meant for family consumption. Marketers are weighing in on buying decisions on products and services beyond those meant for children.

iWorld Over The Top Services
COVID-19 impact: Smartphone usage spiked during the lockdown, says report

In the wake of the second wave of COVID-19 and lockdown across India, people relied more on their phones to beat boredom. InMobi's Second Wave Lockdown Audience Insights Report says that, mobile phone usage went up as users searched for entertainment, gaming, music, and social networking while...

iWorld eNews
Anuraag Srivastava appointed as CEO of Rainshine Entertainment, India

New Delhi:  Rainshine Global, a US-based diversified media and entertainment company on Thursday announced the elevation of Anuraag Srivastava as the CEO of Rainshine Entertainment, India to drive its ambitious growth in the country. In addition, the company is expanding its content offerings...

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