Report on Hindi News Viewership

The Content Hub 2022 Summit to be held on 29-30 June

The industry event will be held on 29-30 June at JW Marriott Juhu.


Mumbai: Lights, camera and action! The scene is ready and the camera will soon be rolling on the sixth edition of Viacom18 presents Indiantelevision.com’s The Content Hub to be held on 29th and 30th June at JW Marriott Juhu, Mumbai.

The two-day summit will bring together the leading content creators traversing the spaces of film, television and over-the-top (OTT) entertainment. The event is co-powered by Applause Entertainment and IN10 Media Network. Aaj Tak Connected Stream is the associate partner. The event is supported by industry partners Fremantle, Hill+Knowlton Strategies, One Take Media, Pratilipi, Pocket FM and The Viral Fever. The Indian Motion Pictures Producers’ Association (IMPPA) has come on board as a community partner. 

This year, the event is centred around the theme – ‘The Roaring 20s – A Decade of Plenty?’ – signifying the opportunities for creators who are challenging the established content traditions and breaking free with refreshing narratives, content forms and the ability to tell stories on multiple platforms.

The freedom enjoyed by creators today is encapsulated by the spirit of the 1920s which was marked by a general feeling of prosperity, novelty and associated with breaking away from tradition post the culmination of the First World War. A hundred years since the world is undergoing a transformation courtesy of the pandemic, streaming services, new content forms and formats have transformed entertainment consumption and the way content is produced.

When it comes to content, consumers are enjoying a decade of plenty with the convergence of TV, film, video-on-demand, short-form, audio, video games and metaverse formats and transmitted over digital media.  Will the next decade see a further revolution and exploitation of the opportunities similar to the 1920s? That’s the question folks!

Hear from India’s content czars and czarinas at The Content Hub outlining their plans for shaping the content landscape for the current decade. The head honchos from leading studios such as International Art Machine, Famous Studios, Applause Entertainment, Juggernaut Productions, StudioNext (Sony Pictures Networks), Endemol Shine India, Roy Kapur Films; OTT platforms including Zee5, Aha, Epic-On and renowned creators such as Alankrita Shrivastava (Bombay Begums), Jeo Baby (The Great Indian Kitchen), Aniruddha Guha (Rashmi Rocket), producer Sunir Kheterpal and more.

India is at an interesting and exciting point in the content space where the next Emmy or Oscar will be awarded to the creator of an Indian film or series. Will Indian content follow the trajectory of the Korean Wave? And how? Will the 2020s prove to be India's roaring twenties?

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