01
MUMBAI: Pulsar MTV Stunt Mania Reloaded?, India?s first ever stunt biking reality series has completed its month long auditions with a bang! In its 2nd season, MTV presented auditions for ?Stunt Mania Reloaded?, with a twist. To get the adrenaline pumping, Pulsar and MTV presented a potent combination of the best of music and the best of biking stunts with the Stunt Mania ?Rockathon? - India?s first Bike and Rock Festival! The response was overwhelming, with more than 50, 000 enthusiasts coming in from across the country. To keep the thrill & excitement rolling and to give more youngsters an experience to remember; starting September, MTV & Pulsar will hit India?s top 50 college festivals with their enthralling stunt biking squad.
The Rockathon was a daylong carnival with stunts by Ghost Riderz on Pulsars, B-Boying, Paintball, Parikrama LIVE in concert along with a number of local bands and a bike workshop hosted by one of the hottest bikers himself - VJ Rannvijay! The event was conceptualized keeping in mind the strong presence and connect that both Pulsar and MTV enjoy with the youth and to bring to them a day that was filled with what they love ? biking and music. The 6-city Rockathon was thronged by more than 50,000 people nationwide. Kick starting in Shillong, the Rockathon was thronged by nearly 10000 people. Delhi was not too far behind, followed by Pune which saw over 12000 enthusiasts, and about 11000 Chennai-ites were at the event! The same rocking spirit was seen in Kolkata & Bhopal with 7000 & 3000 people respectively.
Says Aditya Swamy, Senior Vice President-Sales & Marketing, MTV India, ?We have extended a successful TV property to an engaging ground event. The concept of biking and music has captured the imagination of young people and the overwhelming response we received in every city has only convinced us that the sky is the limit for this property. And the best part is that this is just the beginning. A super exciting season 2 is all set to burn down your TV sets in the coming months!?
Adds Milind Bade ? GM Marketing, Bajaj Auto, ?Pulsar is a youth brand and it?s constantly seeks new ways to engage with the youth. We?re extremely pleased with the overwhelming response that Rockathon has received across the country and we have decided to extend this to the top 50 College festivals across the country.?
