MUMBAI: Reliance Big Pictures has acquired the distrbution rights of two of the year‘s two upcoming big films, Three Idiots and Rakesh Roshan‘s Kites.

Says Big Pictures distribution head Kamal Gianchandani, "With the acquisition of these two films, we have come out with a three-pronged strategy to distribute them nationally. We will distribute the films directly in all major territories across the country. We have the infrastructure to do so."

Big Picture will reach out to as many cities and towns in the first release phase of the film, adds Gianchandani.

The second endeavour, as far as multiplexes are concerned, would be to maximise the showcasing of films "so that we are able meet up to the demand and expectations of viewers and stakeholders, in the first weekend."

Finally, the company would collaborate with exhibitors in promoting both the films and helping a 20 to 25 per cent escalation in the prices of ticket rates for the first weekend. "This will help us expand the box-office collection," Gianchandani adds.

Produced by Vidhu Vinod Chopra, Three Idiots is directed by Rajkumar Hirani and stars Aamir Khan, R Madhavan, Sharman Joshi, Kareena Kapoor and Boman Irani in pivotal roles. The movie is slated for release on 25 December.

Kites revolves around a love story between an Indian boy born who is brought up in Las Vegas and a Spanish girl from Mexico. Starring Hrithik Roshan and Barbara Mori, will release in early 2010.