MUMBAI: Reliance Big Cinemas, a subsidiary of the Reliance Anil Dhirubhai Ambani Group (R-ADAG), has launched a new award called the Fans Choice Awards 2011.

The award has been instituted to choose the best entertainers of 2010 from Hindi, Tamil and Telugu films.

The awards will be solely based on online voting on the Big Cinemas fans page on Facebook.

The fans of the group also stand a chance to win complimentary movie tickets and merchandise after voting.

Said Reliance MediaWorks CEO Anil Arjun in a press statement, "‘We have an active and fast-growing presence of consumers across our online engagement mediums and we see immense opportunity in leveraging their social behaviours and take consumer engagement to the next level."

Starting Tuesday, fans can vote for their favourites for 10 Hindi film categories and five Tamil and Telugu film categories each, including best actor (male and female), best film and best director, among others.

The highest voted entertainers from combined votes in each category for all three languages would be announced on 3 March on the Facebook fan page of Big Cinemas.