Mumbai: Father’s Day, set to be celebrated globally on 16 June this year is increasingly becoming an important occasion in India. The increase in the number of gift purchasers says it all.
IGP discloses an average year-on-year growth of over 50 per cent of Father’s Day sales, indicating India’s growing interest in celebrating global trends. IGP, one of the largest D2C gifting product companies, has recorded high demand in metro cities, yet small cities are also contributing with 30 per cent of overall Father’s Day sales.
Personalised keepsakes and Flower+Cake combos have emerged as the top-selling categories, demonstrating a preference for both unique, customized items and traditional gift options like name gifts, photo gifts, hampers, fashion accessories etc. The data by IGP further reveals how women dominate Father’s Day gifting, accounting for 68 per cent of the total purchases.
More than 35 per cent of all Father's Day sales involve personalized gifts, underlining the increasing desire to give unique and thoughtful presents. Father’s Day accounts for 15 per cent of IGP’s sales in June, with a preference for instant delivery options like Same Day or 30-minute delivery.
This Father’s Day, we’re celebrating all the amazing dads out there with “Dad-tastic Gifts”. Our goal is to make every father feel appreciated and cherished by offering a curated selection of gifts that speak to their unique personalities and interests. From stylish accessories to personalised keepsakes, we have everything. Whether he’s Dad-venturous, Dad-mazing, or simply Dad-orable, we have the perfect gift to make his day unforgettable.
“We've seen remarkable growth in Father’s Day gifting over the years. This occasion has carved out a special place in the hearts of our customers, and it’s evident in the increasing sales and changing preferences,” said IGP.com CEO and founder Tarun Joshi. “Personalised gifts and efficient delivery options are key factors driving this trend. We are delighted to be a part of our customers' efforts to make Father’s Day a memorable celebration.”
The data from IGP.com underscores a vibrant and evolving market for Father’s Day gifts in India. With a steady rise in sales, growing contributions from smaller cities, and a clear preference for personalised and instantly delivered gifts, the gifting landscape is dynamically adapting to meet consumer demands. Father’s Day has firmly established itself as a significant occasion for expressing gratitude and love, reflecting broader societal trends towards celebrating familial bonds.
