When Rohit Gupta joined Sony Entertainment Television as executive vice-president, sales & revenue management
Kids channel Nickelodeon has announced an alliance with Global-QVC Solutions, an e-commerce provider for television n
Fusion Media, a company specialising in marketing of television airtime, has tied up with Shop 24 Seven to exclusivel
Children's channel Nickelodeon and Comcast, the third largest cable company in the US have announced an alliance.
A higher penetration but dwindling channel shares.
Target the class that has the capacity and the inclination to spend.
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