Fusion Media, a company specialising in marketing of television airtime, has tied up with Shop 24 Seven to exclusively market and sell airtime to branded products and services.

Shop 24 Seven - the Indian joint venture of Planet-e Shop and HTMT - is India's first direct response 24-hour television shopping service provider.

Fusion Media is promoted by Ramcchandran Ayyar and brings with it the pioneering experience of selling and marketing television for over a decade with television majors like MTV and Primetime Media, a company release states.