Report on Hindi News Viewership

Weekend Unwind with: Deep Mehta, co-founder of DigiChefs

Read on for the latest weekend-special series of informal chats with industry executives.

Mumbai: With the weekend upon us, rolls over to the next in its series of informal, fun snippets that peek into the mind of corporate executives - akin to a virtual water cooler chat. An attempt to get to know the person behind the title a little better, by having them share their nuggets on life and their mantras to deal with the curveballs that life throws - not necessarily revolving around work life - and sometimes going beyond work.

This week, we have on the hot seat the co-founder of DigiChefs- an independent creative agency based out of Mumbai. Deep Mehta calls himself a passion-driven entrepreneur who “helps startups scale their topline”. Having started the agency with his co-founder Marmik Ajmera in the later part of 2015, they have grown almost organically to a team size of 65 people in these six plus years and worked with over 300 clients.

Here it goes:

-Your mantra for Life

There are three actually:

You miss 100 per cent of the shots you don't take

Use your "fear of failure" to do incredible things in life

Be kinder than is necessary

-A book you are currently reading/plan to read

The Psychology of Money by Morgan Housel.

-Your fitness mantra, especially during the pandemic

Cycle your way to a fitter you.

-Your comfort food


-When the chips are down a quote/ philosophy that keeps you going

You didn't come this far to only come this far.

-Your guilty pleasure

Binge-watching movies & shows.

-When was the last time you tried something new?

I started playing table tennis (using a coach) last week. That's going great, enjoying every bit of it.

-A life lesson you learnt the hard way

Never let success make you complacent. Always be on the lookout for potential falls and work towards minimising them. Learned this the hard way when we were so confident (a tad bit overconfident) of our sales skills, that we stopped sales once our bandwidths were exhausted for a good two months. This, instead of constantly nurturing leads in those months so that we could onboard projects once we do hire talent or complete older projects.

-What gets you excited about life?

The very fact is that you can make mistakes, and it's completely okay, and, the sooner you fail, the faster you learn! You can only get better. This very thought gives me the confidence to keep taking bolder decisions and pick up more challenging work than we did yesterday.

-What’s on top of your bucket list?

Doing a Ski course in Gulmarg this coming winter.

-If you could give one piece of advice to your younger self, what would it be?

When in doubt, ask for help without hesitating too much. There are some genuinely good people out there waiting to help!

-One thing you would most like to change about the world

One: End civil wars/ fights and 

Two: Make people kinder towards the animals around us

-An activity that keeps you motivated / charged during tough times

Gardening! I have 76 plants at my home, and I take care of each of them.

-What lifts your spirits when life gets you down?

Talking to my best friend (and now my wife) Poonam.

-Your go-to stress buster

Listening to some lo-fi music.

Latest Reads
dentsu appoints Unmesh Pawar as chief people officer for India & South Asia

Speeding up its growth journey, dentsu has strengthened its leadership team with the appointment of Unmesh Pawar as chief people officer (CPO) for India & South Asia. In his new role, Pawar will report to dentsu APAC chief people officer Luke Speers, and dentsu India interim CEO Peter Huijboom.

MAM Marketing MAM
S. Subramanyeswar is the new Group CEO at MullenLowe Lintas

As part of its new era, MullenLowe Group has announced the appointment of S. Subramanyeswar, aka Subbu, as the group CEO, effective immediately. Amer Jaleel, who held the designation of chairman and chief creative officer, and Virat Tandon, who was group CEO at the agency, have bid adieu to the...

MAM Marketing MAM
Prasanth Kumar of GroupM is president of AAAI

Mumbai: GroupM Media India's South Asia CEO Prasanth Kumar has been elected as the president of the Advertising Agencies Association of India (AAAI) for the year 2022-23 at its annual general body meeting, which was held on 28 November. Havas Group India CEO Rana Barua has been unanimously elected...

MAM Marketing MAM
Hyundai Motor India announces its brand campaign Beyond Mobility 2.0

Mumbai: Smart mobility solutions provider and exporter, Hyundai Motor India Ltd. (HMIL), on Monday released its new brand campaign, "Beyond Mobility 2.0." Under Hyundai’s global vision ‘progress for humanity,’ the campaign focuses on leading the future of mobility with cars that are shared,...

MAM Marketing MAM
Dabur Chyawanprash launches new campaign ‘Ghar Ghar Bann Gaya Dawai Ki Dukaan’ with Akshay Kumar

Mumbai: Ayurvedic health supplement brand Dabur Chyawanprash from Dabur India Ltd. announced a new campaign, "Ghar Ghar Bann Gya Dawai Ki Dukaan" with superstar Akshay Kumar. Conceptualised by McCann, the campaign highlights how self-medication has become a trend in every household. Through this...

MAM Media and Advertising Ad Campaigns
In the last decade, we’ve seen the digital advertising space evolve at a rapid pace, says MiQ’s Siddharth Dabhade

Mumbai: MiQ is a programmatic media partner for marketers and agencies. It connects data from multiple sources to do interesting, business-problem-solving things for 1,100+ clients. It says that it is an expert in data science, analytics, and programmatic trading, and it is always ready to solve...

MAM Marketing MAM
Crosshairs Communication wins PR and LinkedIn mandate for Entero Healthcare  

Mumbai: Delhi-based public relations (PR) and social media agency Crosshair Communications has bagged the PR mandate for Entero Healthcare and will be responsible for increasing brand awareness and media visibility for Entero Healthcare on digital platforms.  The agency will also be in charge of...

MAM Marketing MAM
Natural Diamond Council and Vogue India join hands to bring ‘Forces of Fashion’ to India 

Mumbai: Natural Diamond Council joined hands with Vogue India to bring the "Forces of Fashion" event to India for the very first time. "Forces of Fashion" saw Vogue editor-in-chief Dame Anna Wintour and Vogue global editorial director, Condé Nast chief content officer, and Vogue India’s head of...

MAM Marketing MAM
Tanishq partners with Talented for the launch of 'Wedding Conversations 2.0'

Mumbai: On Friday, Tanishq launched the second edition of its ongoing campaign, "Marriage Conversations." The latest edition was created by the indie agency Talented. Staying committed to its message, Tanishq’s "Marriage Conversations 2.0" urged couples to go beyond conversations about just the...

MAM Marketing MAM