Weekend Unwind with ITC Limited campaign management manager Arundhuti Dhar

Weekend Unwind with ITC Limited campaign management manager Arundhuti Dhar

The latest in the series of the informal chat with industry exec in our weekend-special.


Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the advertising minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s session, we have ITC Limited campaign management manager Arundhuti Dhar . Dhar is a digital marketer and strategist with over 12 years of experience in driving growth and excellence for brands ranging from start-ups, government, conglomerates, MNCs, and public sector brands globally, like ARC Document Solutions (USA), BMW, Reckitt Benckiser, Colgate Palmolive, Abbott, FIFA and more.  She excels at strategizing and managing integrated digital marketing campaigns to achieve business objectives and ROI.

 So, without further ado, here it goes…

    Your mantra for Life

 Have faith in yourself. Our mind is the only limit we have.

    A Book you are currently reading/plan to read

 Life’s Amazing Secrets by Gaur Gopal Das

    Your Fitness mantra, especially during the pandemic

Walk and talk for physical fitness. Especially during the pandemic, walking while coordinating work on calls or checking on family helped me achieve an average of 6000 steps daily. Plus 15 to 20 minutes of bodyweight training to improve metabolism. For mental fitness, I start my days slowly, with self-reflections and counting gratitude, and end my day with a good heart-to-heart conversation with my family.

    Your comfort food

Oh I am a big foodie. But my comfort food is alu seddo makha and mach bhaja with rice (boiled potato and fried fish with rice)

    When the chips are down a quote/ philosophy that keeps you going

 “Focus on your goals, everything else is a distraction.”

    Your guilty pleasure

Gorging on chocolate ice-creams.

    When was the last time you tried something new?

Today! In the fast-paced digital world to avoid becoming dinosaurs we need to stay updated on new things daily. While the foodie me also loves cooking something new for fun and family.

     A Life lesson you learned the hard way

We continue to make the same mistakes unless we take the learning from them.

     What gets you excited about life?

Knowing each day, each moment is unique, so it needs to be lived to the fullest with the love and happiness I have within and around. This moment is never going to come back.

    What’s on top of your bucket list?

To be the balanced self of being a Mother-Musician-Marketer.

     If you could give one piece of advice to your younger self, what would it be?

Prioritise yourself first.

    One thing you would most like to change about the world

Let there be peace and hope for all, change everything that blocks this.

    An activity that keeps you motivated/charged during tough times

Walking out in the fresh air in daylight and listening to music.

    What lifts your spirits when life gets you down?

 Knowing I can count on myself, knowing I have my family and friends as my strong emotional pillars.

    Your go-to stress buster

I am a new mother of a 7.5-month-old. Life is hectic between work and home. But how cliched it might sound, that one smile from my daughter Aarya melts away all the stress and worries of the day in a moment.