Mumbai: Titan Eye+ has rolled out a new campaign featuring its brand ambassador, Ayushmann Khurrana, who presents a refreshing take on the signature Titan music while showcasing the advantages of Titan Eye+ over others.
Conceptualised by Ogilvy, the ad takes an exceptional creative route; it is devoid of voice-overs and dialogues and uses the signature Titan Symphony to deliver the key messages. As music is the universal language, characters communicate with each other in whistles using the popular and well-known Titan Music, as Ayushmann Khurrana effortlessly provides a walkthrough of the Titan Eye+ experience.
With the tagline "Experts Who Care," Titan Eye+ launched its campaign earlier this year and urged consumers to ask the right questions while purchasing spectacles. In its sequel, it presents three compelling reasons to choose Titan Eye+, which delivers value for money to consumers.
First and foremost, expert eyecare is provided through a comprehensive 20-step eye test by a qualified optometrist, a practise uncommon in the industry. Secondly, a choice of over 1,000 award-winning spectacles and sunglasses. Last but not least, exceptional customer service has earned the trust of over 500,000 customers, with a Google rating of 4.9 out of 5. All of this for the low, low price of Rs 999.
Commenting on the new campaign, Titan marketing head of eyecare division Maneesh Krishnamurthy said, "It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious."
Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution, and a wide choice starting at Rs 999, making us India’s most trusted eyewear retailer with a 4.9 out of 5 rating on Google. That we could say all this without uttering a single word makes this truly enjoyable."
Speaking about the campaign idea, Ogilvy South chief creative officer Puneet Kapoor said, "Brands like Titan Eye + that deliver consumer delight at all touchpoints do generate great word of mouth. And our very talented team on Titan Eye+ came up with the idea that there was no better expression for word of mouth than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director to deliver the message charmingly."