Standard Chartered Bank is #HereForGood of the marginalised

Standard Chartered Bank is #HereForGood of the marginalised

The new campaign featuring Anushka Sharma is conceptualised by Kinnect.


NEW DELHI: Standard Chartered Bank recently launched its #HereForGood campaign, featuring brand ambassador Anushka Sharma, which represents the bank's belief of going beyond banking to do good. The film highlights the four key community service initiatives undertaken by the bank that have impacted over four million lives till date. 

Seeing Is Believing is a programme that makes eye care accessible to low to middle income communities in their fight against avoidable blindness. Standard Chartered opened around 135 vision centers and conducted over 2.36 million cataract surgeries, benefitting close to 14 million people. 

WASHE (Water Sanitation Hygiene and Education) aims to provide access to clean water, sanitation, and education to adolescent girls in municipal school. Under the initiative, 64 solar water ATMs have been installed across seven states to provide clean drinking water to drought prone areas. 

Futuremakers is a global initiative that focuses on enabling the next generation to learn, earn and grow. The bank’s helping in providing education and life skills to over 1,30,000 adolescent girls. 

It also deployed a three-pronged approach to combat the effects of the Covid2019 pandemic on the marginalised communities who depend on daily labour for their survival. The bank provided rations and meals to over a million underprivileged people, particularly migrant labourers and visually impaired women, girls, as well as their families, along with donating 13,000 PPE kits to doctors and health workers fighting the pandemic on the frontline. 

The film was conceptualised and executed by digital marketing agency, Kinnect.