Para-badminton player Palak Kohli joins adidas’ athlete roster

Para-badminton player Palak Kohli joins adidas’ athlete roster

The brand will feature her in their ‘Impossible is Nothing’ campaign.

Palak Kohli

Mumbai: Sportswear brand adidas has brought in para-badminton player Palak Kohli into its athlete roster which includes women athletes such as Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and many others.

With Palak on board, the brand will continue to celebrate and inspire women from the world of sports as part of its ‘Impossible in Nothing’ campaign.

“Palak is an exemplary para-badminton player from Jalandhar who at just 19 is an inspiration for millions of people out there,” said a statement. Her accolades include- three gold medals at the 2019 National Para-Badminton Championships- Girls Singles (U-19), Women’s Singles, Women’s Doubles, gold medal at the Asian Youth Para Games 2021 (SL3- SU5 Doubles) & Bronze medal (SU5 Singles & SL3-SU5 Mixed doubles), among many more.

“Our attitude 'Impossible is Nothing' continues to unite a strong, diverse and powerful community of women athletes who are changing the game. I am delighted to welcome Palak to the adidas family,” said adidas senior director Sunil Gupta. “She echoes our values, and her winning attitude is an inspiration to millions out there. We see her power, we celebrate the possibilities she sees, and we will be an ally to her to make her impossible, possible.”

“I am excited to be a part of an iconic brand like adidas,” said Palak Kohli. “I have always been inspired by the brand & all the other athletes that are associated with it. I always set high goals for myself, I want to go out there and win medals and championships for my country. I am confident that my association with adidas will help me achieve my goals and inspire many others to see that 'Impossible is Nothing.'"