Mumbai: Max Fashion has unveiled the highly anticipated second edition of its month-long Pujo campaign, "Amio Durga" starting 18 September. Launched through a powerful video, the campaign aims to acknowledge the modern-day avatar of Durga - ‘the women’, who gracefully navigate through multiple roles in their daily lives. The initiative is aimed at recognizing and celebrating women from all walks of life and diverse backgrounds who continue to make a difference around them.
The campaign invites women from all walks of life to come forward and share their inspiring journeys. A distinguished panel of judges will evaluate the submissions, and the winners will be revealed and exclusively rewarded during the grand finale on 7 October at the City Centre New Town, Kolkata.
"Women are the backbone of our society and it's high time that we acknowledge their hard work and dedication. The Amio Durga campaign is our way of not only recognizing but honoring these incredible individuals, ensuring their extraordinary achievements do not go unnoticed," stated Max Fashion India territory head Rajib
“Max Amio Durga 2.0” will stand out as a unique experience for consumers, with an exciting line up of activity and engagement over a 40 day period. Speaking on the occasion, Max Fashion India head of marketing Pallavi said, “We are delighted to initiate an expressive and celebratory campaign to honour the women of today who are no longer confined to gender roles, are courageous and head their passion and profession every day. I invite all our Durga in the society to come forward and share their stories of strength which will inspire and pave the way forward for not just all women but also the men in our society to recognize and empower strength around us”.
This year's activation targets multiple cities in the Eastern part of India, including West Bengal, Odisha, Jharkhand, and parts of the Northeast, making this festive campaign bigger than ever. With 2 new stores coming up this period, Max will continue to ramp up presence in the East.
Keeping up with the festive spirit, the brand throughout the region is also hosting a series of exciting events and deals which will continue till 24 October.