Mumbai: Manchester United, the iconic football club, recently brought its globally celebrated fan event, #ILOVEUNITED, to Mumbai in an exhilarating opportunity with Vivify Stories, a leading creative production and technology solutions provider. The event took place at Mahalaxmi Race Course, Mumbai on Saturday 9 March 2024, transforming the vibrant City of Dreams into a hub of football fervor. Vivify Stories has done many FIFA World Cup trophy tours previously and has always been dedicated to enhancing fan experiences.
#ILOVEUNITED Mumbai surpassed traditional celebrations, offering a three-week extravaganza dedicated to strengthening the bond between Manchester United and its passionate fan base in India. Specially curated content across various club channels showcased first-team stars, club legends, and dedicated fans, amplifying the excitement leading up to the main event.
The gates opened at 15:00 IST allowing fans to immerse themselves in the full match day experience in the build-up to the kick-off at 18:00 IST.
The highlight of the evening was the live match screening hosted by Manchester United legends Denis Irwin and Wes Brown. Thousands of fans gathered at The Royal Western India Turf Club for a unique and immersive matchday experience, witnessing the exhilarating Premier League clash against Everton at Old Trafford.
Attendees not only enjoyed the live match screening but also immersed themselves in the magic of Old Trafford on the big screen. Interactive games, giveaways, and photo opportunities further deepened the connection between fans and the club they passionately support.
Vivify Stories founder and director Vikram Bhalla expressed his excitement about the opportunity, stating, ‘’At Vivify Stories, we're dedicated to enhancing fan experiences by delivering an international quality event. We have done this for Manchester United for over a decade and across multiple countries in Asia and we have gotten better year after year both in terms of scale as well as the quality delivered. We aim to help our client engage with the fans, deepen connections, and ignite the shared love for football in every attendee."
This event marked the eighth occurrence of #ILOVEUNITED in India, triumphantly returning to Mumbai after a successful 2018 event in Kolkata, where over 7,000 fans gathered for an unforgettable evening with Wes Brown and Mikael Silvestre.
