NEW DELHI: d2c personal care brand Mamaearth has launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the goodness of natural ingredients in its face wash product. The film reiterates the brand's core purpose of propagating ‘Goodness Inside’ in products and actions.
Through this TVC, Mamaearth aims to showcase the glowing skin that comes from the usage of its Vitamin C face wash. Conceptualised by Korra Worldwide, the film is set amidst a relatable backdrop with Kundra and her friends engaging in a fun conversation.
The film starts with Kundra walking towards the table with two bowls of garden-fresh salad for her friends. She calls it “Shilpa’s fresh garden salad”. When one friend eagerly enquires about the salad's source, her sister mockingly answers that it’s obviously from Shilpa’s garden. She then notices the glow on her face and teasingly questions the source of her glowing skin, to which Kundra nonchalantly responds, that it is also from the garden, crediting Mamaearth’s Vitamin C facewash for it. Her friends are left impressed.
The film then moves onto Kundra explaining the goodness of ingredients rich in Vitamin C, available in one’s garden, and how these ingredients give her skin a natural glow. At the end, she also reminds us that Mamaearth is planting more trees as consumers order from its website, and every consumer can see the photo and location of the tree that is linked to their order.
Mamaearth co-founder & chief innovation officer- marketing Ghazal Alagh said, “With the growing awareness of the benefits of traditional ingredients and recipes, millennials are increasingly looking for products with natural ingredients that are safe for them. Mamaearth has been striving to bring together nature’s goodness with science and create a product portfolio filled with goodness inside. Hence, the brand is fast becoming a preferred brand by millennials. We have tried to highlight this proposition in the film, and we are certain it will resonate with the millennials, and they will choose nature's goodness with Mamaearth products.”
Korra CEO Gaurav Nabh added, "It's been an absolute pleasure working with the team at Mamaearth and Shilpa Shetty Kundra who in every way embodies the brand. The film showcases Shilpa’s choices and its benefits, such as Mamaearth Vitamin C which helps restore natural glow. With this piece of work and our upcoming projects we are together building Mamaearth into a uniquely positioned goodness inside brand in this very cluttered personal care category."
