L’Oréal Paris reimagines haircare in new Total Repair 5 campaign

L’Oréal Paris reimagines haircare in new Total Repair 5 campaign

The new Total Repair 5 campaign revolutionizes damaged hair repair with Keratin XS technology.

L’Oréal Paris

Mumbai: L’Oréal Paris has unveiled its latest campaign showcasing the revolutionary Total Repair 5 range. This compelling campaign features the iconic Aishwarya Rai Bachchan, the global spokesperson for L'Oréal Paris, highlighting the exceptional prowess of L’Oréal Paris Total Repair 5 range to restore damaged hair. The campaign has been translated in 7 local languages in Hindi, English, Bengali, Marathi, Kannada, Punjabi and Telugu for better regional penetration.

The L'Oréal Paris Total Repair 5 haircare range is specifically designed to address the five signs of damaged hair– frizz, breakage, dryness, stiff hair and split ends, without weighing it down. Recognizing that damaged hair often lacks the essential natural cement that fortifies it, the L'Oréal Laboratories have pioneered the revolutionary Keratin XS technology. Powered by up to nine per cent repair concentrate + Keratin XS, L'Oréal Paris Total Repair 5 range offers a comprehensive solution for damaged hair. This technology replicates the hair's natural cement by incorporating the smallest form of Keratin XS, which deeply penetrates the hair fibres for faster repair, ensuring stronger and healthier hair from the very first application.

On the launch of the campaign, L'Oréal Paris India general manager Dario Zizzi expressed his vision stating, “We are delighted to present our latest Campaign for the Total Repair 5 range. This campaign underscores our commitment to providing science-backed products to our consumers and celebrating beauty in all its forms. Total Repair 5 is an iconic franchise and has been loved by consumers for more than a decade for its repairing properties. It continues to live up to its promise of “five problems, one solution” and thus remains a strong pillar in our portfolio. Through this campaign, we aim to inspire women across the country to embrace their hair confidently and trust L’Oréal Paris for expert care for their demanding hair needs. We firmly believe that every woman deserves the utmost care, and she is truly worth it!”

The Total Repair 5 campaign will be launched across various digital platforms, television channels, social media platforms, in-store touchpoints and outdoor offering consumers an immersive and engaging experience.