Mumbai: Jungle, a production house and content studio has collaborated with Havas Worldwide India and Vivo to announce the launch of the Vivo Y Series Style Anthem. The campaign is directed by Jungle co-founder and director Shai Samtaney and produced by Jungle executive producer Rudra Mawani. The campaign tells a mini story celebrating individuality and style while showcasing the sleek design and features of the Vivo Y series smartphones.
The campaign features Bollywood actress Sara Ali Khan and highlights the stylish design and advanced features of the Vivo Y series smartphones. "The Vivo Y100 is a gorgeous phone and so the launch campaign needed to have style written all over it. And to bring this alive we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with Vivo India to make it happen,” said Havas Worldwide India CCO Anupama Ramaswamy.
”It’s always fun working on a music video format and Sara brought a blast of amazing energy to the overall performance.’ said Samtaney. “With music videos you have a longer duration to experiment with innovative ways of making your content engaging & memorable. We hope you all enjoy the film as much as we enjoyed making it.”
Mawani added, “We are happy to have partnered with Vivo & Havas Worldwide India to produce the Vivo Y Series Style Anthem, which I’m sure audiences will all be grooving to as the tune is extremely sticky.”
The Vivo Y series anthem features a catchy ‘Y’ step which is currently trending. The film centers on Sara & her style crew inspiring a designer with the phone’s designs. The film is choreographed by Slumdog Millionaire celebrity choreographer Longinus Fernandes. The music is produced by Naozad Patel and the vocals are sung by Shalmali Kolgade.