MAM

Honda Cars India launches new ad campaign for 2nd gen Honda Amaze

The campaign has been created by Dentsu One

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/04/honda.jpg?itok=IVzn3Smw

MUMBAI: Honda Cars India Ltd (HCIL), leading manufacturer of premium cars in India, unveiled its brand-new ad campaign #IMadeItBig for the 2nd Generation #HondaAmaze, striking an emotional chord with customers. This campaign emphasises Honda Amaze as ‘The Choice’ of aspiring young customers, drawing spotlight on the importance of family bond and values.  The approach was to create communication that not just builds product awareness but create an emotional and memorable narrative that resonates with consumer’s aspirations. The campaign is being translated in 11 languages for regional connect as the car enjoys immense popularity in Tier 2 & 3 markets as well.

Created by Dentsu One, this new campaign film beautifully captures an emotional conversation between a son and a mother as they celebrate the first big move by the son i.e. purchase of the 2nd Gen Honda Amaze. As the conversation deepens, the mother realises that her son has not only made it ‘big in life’ but is also ‘big on values’. The music and lyrics exemplifies assurance and peace of mind “Tere sang mile jo sukoon mujhe, woh naa paa sakun kahin aur main’.”

Commenting on this new ad-campaign, Honda Cars India Limited senior vice president & director, sales and marketing Rajesh Goel said, “The 2nd generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than 1 lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional story-telling that perfectly portrays the real meaning of arriving ‘big’ in life.”

Dentsu One national creative director Titus Upputuru said, “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

 Dentsu One executive vice president, account management Abhinav Kaushik said, “Human emotion is the fundamental trigger to all the purchases and decisions we make – no matter how big or small the ticket size. Whilst the category codes of automobile advertising are loaded with mostly rational depictions, this new campaign for Honda Amaze is our way to transcend beyond the conventions and create an emotionally evocative copy that appeals to the heart and impacts the consideration for the brand.”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/04/01/fino-ceo.jpg?itok=OcKUPHzm
Fino Payments Bank becomes Rajasthan Royals’ digital banking partner

Fino Payments Bank has announced that it has renewed its association with Rajasthan Royals (RR) for season 16 of India’s biggest premier cricket competition. Fino Bank will be RR’s official digital banking partner.

MAM Digital
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/04/01/mad-dil-se.jpg?itok=OfOTFMrN
Mad Influence organises #MADDILSE event

#MADDILSE, an event organised by Mad Influence at their Mad Studio in Mumbai, where more than 50 creators came together. The event offered Josh app creators a chance to connect and collaborate on entertaining and informative content with other members of the community.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/04/01/kurkure.jpg?itok=AtrUtpeb
Kurkure Playz launches #HalkeMeinLo challenge

Mumbai: Continuing its light-hearted demeanour, Kurkure, snack brand, has announced a quirky social media challenge – #CringeIsCute. The challenge is a part of the brand’s latest #HalkeMeinLo campaign that encourages the youth to take a lighter approach to life and is inspired by the soft texture...

MAM Media and Advertising Digital Agencies
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/04/01/roger_federer.jpg?itok=_7gMEqHE
Roger Federer and Trevor Noah on a ‘The Ride of a Lifetime’ in Switzerland

Mumbai: Switzerland Tourism has unveiled its new film for its ongoing ‘I need Switzerland’ campaign to promote rail travel and the Grand Train Tour of Switzerland. After having collaborated on screen with Robert De Niro in 2021 and Anne Hathaway in 2022, tennis legend and the global brand...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/04/01/pexpo.jpg?itok=4GWzEQ9S
Pexpo unveils its new brand identity

Mumbai: Pexpo, water container manufacturer, has introduced a new logo and tagline “health on the go”, reflecting its commitment to replacing plastic and ensuring health and wellness for all. Pexpo’s dedication to a better tomorrow is reflected in its refreshed colour, appearance and feel, which...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/04/01/tcl.jpg?itok=O8m3f0B6
TCL becomes world's second top TV brand

Mumbai: TCL, a global top two TV brand and top one 98-inch TV brand, recently claimed the second-place spot for TV market share in terms of shipment volume, thanks to break-through advancements in its Mini LED technology and its vision that bigger does really mean better when it comes to screen...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/04/01/wow.jpg?itok=0jiTQ_OZ
Enjoy the goodness of mango with WOW Skin Science's new products.

Mumbai: As the weather heats up and we transition into the summer months, it's important to adjust our skincare routines to protect and nourish our skin. This season, draw inspiration from the tropical mango fruit and incorporate these skincare tips into your daily regimen. WOW Skin Science, has...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/04/01/siyaram.jpg?itok=HrZ8sPDg
Siyaram's launches first influencer-led campaign with Aparshakti Khurana.

Mumbai: Siyaram’s, one of India's leading textile brands, recently launched its first influencer-led campaign with youth icon Aparshakti Khurana. The campaign had been conceptualized to persuasively promote the brand's classy and in-style range among young adults who prefer to look their best...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/04/01/anant_sharma.jpg?itok=S5dlek2O
Weekend Unwind with: Momo Media co-founder & creative head Anant Sharma

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better...

MAM Media and Advertising Ad Campaigns