Flipkart Health+ & Lowe Lintas unveil celeb-led campaign to boost UP presence

Flipkart Health+ & Lowe Lintas unveil celeb-led campaign to boost UP presence

Celebs Saurabh Shukla & Sparsh Srivastava infuse local UP flavors in humorous campaign narration.

Flipkart Health+

Mumbai: Flipkart Health+, the digital healthcare marketplace platform of India’s homegrown Flipkart Group, rolled out a captivating new advertising campaign in collaboration with Lowe Lintas, the creative agency of MullenLowe Lintas Group. This campaign aims to establish Flipkart Health+ as the preferred platform for online medicine purchases in Uttar Pradesh (UP).

To strengthen its foothold in UP, the campaign focuses on exciting seller discounts on medicines, making Flipkart Health+ an attractive option for consumers seeking affordable, genuine, and reliable medicines. Moreover, the company has deployed various initiatives to improve delivery speed and the availability of a wide range of medicines to enhance the overall customer experience. In addition, Flipkart Health+ has also initiated offline awareness activations at seller partner stores to boost the campaign.

The campaign created by Lowe Lintas Bengaluru showcases Flipkart Health+ as the go-to platform for all medicinal needs with a localized touch. Both the films’ narratives are centered around the dynamic relationship between Saurabh Shukla and Sparsh Srivastava, set against the backdrop of UP. The grandfather-grandson duo navigate through a local setup. Both campaigns comically endorse the convenience, reliability, and cost-effectiveness of purchasing medicines via Flipkart Health+. This approach adds authenticity to the campaign and enhances its resonance with the local audience.

Speaking about the campaign, Flipkart Health+ head of marketing & growth Dhruvish Thakkar said, “Within a short span of two years, Flipkart Health+ has established itself as one of India’s most trusted online pharmacy brands that is solving for affordability and accessibility across India. We’re excited to strengthen our presence in Uttar Pradesh through offers and initiatives that elevate customers' experience and position Flipkart Health+ as a reliable healthcare partner. Through the campaign, we aim to underscore UP as a priority market for Flipkart Health+.”

Lowe Lintas Bengaluru executive director - head of creative, copy (South) Arpan Bhattacharyya also added, “As UP is a priority market for Flipkart Health+, we dug into the colorful fabric of the land and came up with characters who could deliver the message with a signature punch. We kept the messaging simple and to the point. And then turned it over to the magical duo of Saurabh Shukla and Sparsh Srivastava who added more than just a dose of swagger to the campaign. Hopefully, it’s just what the doctor ordered!”