Fevicreate encourages future scientists as Chandrayaan 2 prepares to land on the moon

Fosters creativity amongst 1 lakh students under its ‘Make Your Own Chandrayaan 2’ campaign

MUMBAI: Chandrayaan 2, launched on 22 July, is a momentous mission for India and the one unlike any before. India's second lunar expedition is a scientific marvel and will shed light on a completely unexplored South Polar Region of the moon. Today’s generation, especially children, are fascinated by the mission and dream of exploring the space. The mission will create a history when it lands on the moon on 7 September.

On this occasion, Pidilite, under the aegis of Fevicreate programme, reached 100,000 students across 650 schools in 25 cities and provided them a platform to experience and learn about Chandrayaan and the space. Fevicreate as an initiative sought to go beyond traditional teaching methods and instead adopt a ‘learning by doing’ approach, thereby incorporating creativity into the learning process.

All through the month, Fevicreate encouraged the future scientist to try their hands at creating their own version of Chandrayaan using the specially designed ‘Fevicreate Chandrayan 2’ sheet (Crafting sheet) provided by Pidilite and Fevicol A+. This sheet tells them all about the Lander and the Rover in Chandrayaan 2, and allows them to make a model of the same. The students were assisted by the teachers and moreover the sheet also comprised of instructions that the kids could follow. 

The activity has also been captured in a video which has been launched on 5 September.

Going a step forward, Fevicreate has also collaborated with Nehru Planetarium for an activity where kids will be creating Chandrayaan replicas. Over 500 students will be participating and will give wings to their imagination.

Nehru Planetarium Mumbai director Arvind Paranjpye said, “Chandrayaan 2 is a historic mission for our country and children should learn more about the same. We also believe Fevicreate’s Make Your Own Chandrayaan 2 initiative gives just the right platform for kids to explore and learn about space missions in creative and engaging manner.”

Pidilite Industries Ltd CEO consumer products Shantanu Bhanja said, “We believe in the power of Art and Craft to help children learn. In lots of research, it is proven that making things -”projects”: beyond just seeing and hearing about them - deepen the learning process. The very acts of planning, cutting, pasting and painting for making art and craft projects are essential to the growth of fine skills development in children. Arts and Crafts provide children the opportunity to fully explore their potential, build their self-confidence, and ensure their all-round development. As a part of the Fevicreate initiative, we endeavor to introduce new learning methods to the future scientists of India and offer them a platform to think out of the box and explore beyond textbooks.”

Latest Reads
Tata Motors announces ‘Festival of Cars’ campaign for its customers

MUMBAI: To mark the beginning of this year’s auspicious festive season, Tata Motors today announced the launch of the Festival of Cars campaign for all its customers. Through this campaign, Tata Motors is offering benefits of up to Rs.1,50,000 on models such as Nexon, Hexa, Tiago, Tiago NRG, Tigor...

MAM Marketing MAM
Softline launches festive campaign to promote India's 'First Comfort Fit Pocket Leggings'

This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India’s ‘First Comfort Fit Pocket Leggings’ with Bollywood actress Anushka Sharma in the lead.

MAM Marketing MAM Introduces the ‘BaaBaa’ of Sleep to Help Indians Rest Better

Bengaluru: If you know what BaaBaa knows you will sleep better! Have you ever counted sheep in a desperate attempt to fall asleep?, India’s largest sleep solutions startup funded by Sequoia Capital, will tell you there are better ways to get that elusive beauty sleep. The three-year-old...

MAM Marketing MAM
Iconic American cycling brand Trek Bicycle celebrates retail excellence and customer delight in India

Trek Bicycle, one of the world's leading bicycle manufacturers has partnered with Spokehub HQ to open its first exclusive store in Guwahati. Spread over 2,000 sq. feet, Spokehub HQ has been designed based on Trek’s global guidelines with focus on phenomenal customer experience.

MAM Marketing MAM
IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

MUMBAI: IDBI Federal Life Insurance, one of India’s prominent life insurance companies, today announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the...

MAM Media and Advertising Ad Campaigns
Ola redefines two-wheeler mobility with new ‘Ola Bike’ campaign

MUMBAI: Ola, India’s largest mobility platform, is looking to criss-cross its way through labyrinthine roads and gridlocks of India in a big way. The company has recently launched a campaign to showcase its micro-mobility offering called Ola Bike that’s now present in 150 cities and towns. The new...

MAM Marketing MAM
Spurt in internet usage to Drive Digital Marketing in India

MUMBAI: Delivering the keynote address at the 15th Marketing Conclave organized by the Internet and Mobile Association of India (IAMAI), Manish Maheshwari, Managing Director, India Operations at Twitter India said there are 1.1 billion expected smartphone users in India by 2024, Internet users in...

MAM Marketing MAM
Tanishq TVC film with Nayanthara celebrates glittering gold & abundant auspiciousness

MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign targeting its large customer base in Tamil Nadu.  The new TVC, featuring Southern superstar and face of Tanishq South, Nayanthara will showcase Tanishq’s strong understanding of the consumer, culture and customs from a...

MAM Media and Advertising Ad Campaigns
Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

MUMBAI: Tissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media agency, Khushi Advertising Ideas Pvt Ltd has helmed a unique multiplex advertising campaign to engage with audience in an...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories