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MUMBAI: FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.
FCB Interface Chief Creative Officer Robby Mathew said, “This film celebrates the sheer joy of breaking free. Breaking free from the limitations of the road, and by extension, the limitations that we have set on ourselves. It is also a subtle reminder that we have but one life, and there is no excuse whatsoever to not live it to the fullest. Like they say, sequels always have it hard. We evaluate them much more ruthlessly than the original. Happily for us Amit Sharma has done a phenomenal job with the film and Mikey’s music score is truly breakthrough – a eclectic mix of genres and voices and styles.”
Credits list:
Client: Mahindra & Mahindra.
Creative Agency: FCB Interface
Creative Team: Robby Mathew, Rakesh Menon, Maithili Mullick
Account Management: Shireen Cama, Ruta Patel, Goutham Ram, Adwait Vanmali
Director (of the TVC): Amit Sharma
Exécutive Producer: Poonam Wahi
Agency Producers: Alpa Jobalia, Stanley Christian
Production House: Chrome Pictures
Post production studio: Prime Focus
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Storia, young India’s favourite beverage brand, had been found cheering loudly for the 13 edition of the IBA Women’s World Boxing Championship hosted in New Delhi by the Boxing Federation of India from the 15 to 26 of March 2023.
