Mumbai: Eloelo, a homegrown live social-media app, launched an anti-Valentine's campaign with Big Boss fame, Abhishek Malhan aka Fukra Insaan. The company filed a nation-wide petition on change.org to rename Valentine’s Day to #KunwaraDiwas.
Eloelo founder & CEO Saurabh Pandey said, “We saw a barrage of comments and clips online by the new age Indians expressing annoyance and distress with Valentine’s Day. Singles have been calling out for their own day and celebration amidst all the noise around Couples on Valentine’s Day. We at Eloelo decided to stand by all ‘Kunwaras’ this Valentine’s and to demand for their equal rights, we have started a petition on change.org to rename Valentine’s Day to #KunwaraDiwas.”
Eloelo partnered with Abhishek Malhan to help voice the callout for renaming Valentine’s Day. Abhishek in his own inimitable style proclaimed his feelings to his fans and supporters on X(twitter). Eloelo is also promoting the campaign in various colleges of Delhi-University.
Commenting on the association with Eloelo, Abhishek Malhan said, “ I have always advocated for love and laughter and I strongly believe nobody should feel left out on Valentine's Day! Being single isn't a curse, it's a comedy of errors, and we should celebrate this day for being single also. I'm really excited to partner Eloelo and launch the petition to rename Valentine’s Day to #Kunawara Diwas.”
Eloelo is a homegrown live social media platform established in 2020, is defining a digital third place for the new age Indian. A live social entertainment app, Eloelo appeals directly to the need of young Indians to communicate with each other, express themselves, and fulfill their desire to participate in digital communities with like-minded people. Ranked in the Top 1 in India on the Google Play Store for Entertainment, it seamlessly integrates audio and video live chatrooms with interactive games and shows, fostering connections between over 40 million users and 400K creators.
For Valentine’s Day last year, Eloelo had launched India’s first online reality show, Love House. The show was streamed live for 144 hours, passing the world record for a continuous live stream on a mobile phone. The show observed four million views on livestream across six days, with a peak concurrency of over 200k viewers. Love House also served as a distribution channel for Bollywood movie Shehzada’s promotion.