MUMBAI: Known for its use of rich colour palettes, ColorPlus has launched a new ad film highlighting its latest collection for Durga Puja. This 40-second film is a perfect blend of festive fervour and culture.

While the Kola Bou, Dhunuchi, and Sindoor are integral to this autumn festival, the film displays all these elements in its full glory and beautifully relates it to its vast colour palette. What makes the film more festive is the fact that the narrative is in Bengali.

ColorPlus director and brand head Vivek Sandhwar said, ‘’Durga Pujo is known for its vibe and vibrancy, and nothing better than colours to showcase the pulse of this grand festival. At ColorPlus, we want to build a connect with the audience by showcasing different elements of Pujo. Our film beautifully captures all the aspects by interfacing them with the variety of shades our products offer. So, for the launch of our festive collection, we’ve created a film that draws parallel between the festival and our colourful collection.”

GREY Group India group creative director Vivek Bhambhani said, “The film captures the iconic symbols of Durga Puja, taking the viewer through a visual montage of the traditions surrounding Pujo. ColorPlus, staying true to its name, leverages the varied colours of their products by connecting them to the colour of each icon. The narrative captures the essence of Pujo with a poetic voice over that evokes the emotions of every ritual and tradition.”

This digital film has been shared across the brand's social media channels. A complete 360-degree marketing campaign which includes digital, in-store visual merchandising and outdoor promotion is being executed by ColorPlus.