Mumbai: Madison Media Alpha, a unit of Madison World, has recently been appointed as the Media Agency of Record for Pilgrim. The agency will be handling the entire media mandate for the brand.

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA.

Speaking about the agency’s appointment, Pilgrim co-founder Anurag Kedia commented, “We are excited to partner with Madison Media Alpha, a leader in the media industry. Their innovative approach and expertise in media strategy align perfectly with our vision to expand Pilgrim's reach and strengthen our brand presence across India.”

Commenting on this win, Madison Digital & Madison Media Alpha CEO Vishal Chinchankar said, "This partnership represents a powerful union of Pilgrim's vision and Madison’s expertise in delivering innovative and impactful media solutions. We look forward to making Pilgrim a house-hold name in the country.”