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HiveMinds bags digital marketing mandate for Kuvera

Mumbai: HiveMinds Innovative Market Solutions, a unit of Madison World has won the digital marketing mandate for the investment platform Kuvera. HiveMinds also manages digital marketing duties for brands including Dominos, Max Life Insurance, BigBasket, CoinSwitch Kuber and e-commerce mandates for...

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Madison Media Ultra wins media mandate for Jyothy Labs

Madison World’s Madison Media Ultra has won the media mandate for Jyothy Labs. The agency will be responsible for traditional media and digital media mandates for the client including TV, print and digital.

MAM Marketing MAM
Ki Mobility hands over media AOR to Madison Media Omega

The digital subsidiary of TVS Automobile Solutions Ki Mobility has appointed Madison World’s Madison Media Omega for its media AOR. The account was won in a multi-agency pitch.

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CAMM Summit 2022: 'Ad-tech to allow brands to take control of consumer experience'

Facebook rebranded to Meta in October last year and threw the marketing world into a frenzy by coining a new buzzword ‘metaverse.’

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Connected TV: A growing market in India

Mumbai: Connected TV has an audience base of 45 million in India, according to Madison Advertising Report 2022. The segment contributes eight to ten per cent of the digital audience currently. In the last five years, it has grown nine times and is expected to grow by another four times to reach an...

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