Mumbai: Wavemaker India national director and head of sports business, Jigar Rambhia has moved on from the media agency after a 15-year stint. He  has joined Sporjo, a sports ed-tech start-up, as COO. An education, training and employment-oriented online company in the field of sports, Sporjo was launched in May 2020.

Rambhia was currently looking after the ESP (entertainment sports partnership) business for Wavemaker India, a part of GroupM.

Previously, Rambhia was head of the IPL media planning & buying team since its launch in 2008 at the agency. He also headed the ICC media planning & buying team for 2011 ICC Cricket World Cup, 2015 ICC Cricket World Cup, ICC Champions Trophy, ICC T20 World Cup. Rambhia also served as business head for key brands like Bajaj Allianz, Fiat, IDBI Bank, Shoppers Stop, Kings XI Punjab, and Pro Kabaddi.

Rambhia was elevated as national director and head of sports business at Wavemaker in 2011.

Prior to joining Wavemaker India, he was also associated with companies like Madison Communication and TME.