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GroupM India inks a strategic partnership with ShareChat and Moj

Media investment company GroupM India and media aggregator ShareChat, with 400 million monthly active users (MAU) across ShareChat and Moj, has announced entering into a strategic partnership to power a new era of modern marketing.

MAM Media and Advertising Media Agencies
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Xaxis launches programmatic media commerce solution Discovery Commerce

GroupM’s outcome media specialist, Xaxis, has launched a new programmatic media commerce solution in India called Discovery Commerce. This helps brands and advertisers navigate the evolving programmatic media commerce ecosystem and drives stronger outcomes from their media investments.

MAM Marketing MAM
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Vineet Nair rejoins Amazon India as head of media

Amazon on Monday announced the appointment of Vineet Nair as head of media. Prior to this, he was associated with The Purple Family at Mindshare GroupM for nearly two years. He brings with him an experience of 15 years in handling traditional and digital media, brand development, media planning,...

MAM Media and Advertising People
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Brands are allocating nearly 25-30% of their budgets to influencer marketing: GroupM's Ashwin Padmanabhan

The advertising & media landscape in the country is evolving every day, especially during the pandemic with the exponential growth in the digital segment. According to the market research firm Statista, the influencer marketing industry is a new-age advertising segment.

MAM Marketing MAM
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Groupm rolls out a global framework for media decarbonization

WPP's media investment group, GroupM, has introduced the approach that it will take to measure & reduce ad-based carbon emissions using a newly developed global carbon measurement framework.

MAM Marketing MAM