- Television
- Cable TV
- DTH
- iWorld
- MAM
- Movies
- Regulators
- Resources
- Satellites
- Technology
- Specials
- Our events
- Subscribe
MUMBAI: Vice and WPP's media investment unit GroupM have signed a multimillion-dollar advertising deal that will take advantage of the millennial-focused media company's international expansion.
Vice co-founder and CEO Shane Smith and WPP CEO Martin Sorrell said that they agreed that millennials were the future. They were under-serviced, and the companies had to create more content.
The particulars of the deal involve Vice working with GroupM to use Vice's insights, content and data to build an advertising platform across all of Vice's global multi-screen and over-the-top properties. The deal was announced at the Dmexco conference in Cologne, Germany.
The deal is worth hundreds of millions of dollars in ad spending, according to Smith. A Vice spokesperson later added it is a multi-year, multi territory deal.
GroupM handles over USD 102 billion in advertising billings, according to research company Recma. GroupM said it handles one out of three ads globally.
Sorrell said that there were some difficulties working with Google and Facebook, and that there' was a need to find another force.
In June, Vice announced plans to expand its presence to 51 territories, including having a TV, mobile and digital presence in India and the Middle East and TV content throughout Africa.
It also will add a 24-hour TV channel in Australia and New Zealand, where it already has a robust digital and mobile presence. Vice's U.S. cable channel Viceland launched in February 2016, and it's nightly HBO news show is slated to begin on 10 October.
WPP at present has an 8.5 per cent stake in Vice. At one point, it owned up to one-tenth of the company but has since sold some shares. Source: cnbc.com
Mumbai: The India Today Group is launching its exclusive social media content creation service the ‘Influencer Marketing Hub’ to provide end-to-end influencer management with creative solutions. This dynamic hub comprises a collaborated network of over 3.5 lakh credible influencers spanning nano,...
Mumbai: Digital travel platform, Agoda, is giving wings to all globetrotters by offering an exciting prize of up to Rs 2,00,000 to satisfy their wanderlust via #AgodaDreamDeals. The contest challenges all individuals to explore the world of Agoda-listed accommodations, flights, and activities to...
Mumbai: ENGAGE'23, India's most influential retail and technology summit, is set to take place on 24 June 2023, at the esteemed JW Marriott in Aerocity, New Delhi. Presented by QueueBuster, this inaugural event aims to propel entrepreneurship, foster investor connections, and redefine the industry'...
Mumbai: Bank of India achieved 162 per cent of the annual target and was nominated for the Annual APY Exemplary Award of Excellence (FY2022-23) for enrolling the highest Atal Pension Yojana (APY) average of 129 accounts per branch in FY2022-23.
Mumbai: Epson, a world leader in digital and printing solutions has announced that popular Indian film actress Rashmika Mandanna will be its brand ambassador in India. The renowned actress will collaborate with Epson to promote its products in India and will first feature in a multi-media campaign...
Mumbai: Life Health Foods (India) Pvt. Ltd. has unveiled a new advertisement for their brand, SO GOOD - the plant-based beverages range. With availability in 75 cities and across all major retail channels including General trade, Modern trade, and Grocery E-commerce sites, SO GOOD offers a variety...
Mumbai: mCaffeine has announced the launch of its new campaign, ‘Up For Life’, featuring Alia Bhatt. With a humorous twist, the campaign unveils a warning that accompanies the use of mCaffeine products, making its users easy to spot in any scenario.
Mumbai: Growth marketing is a data-driven approach to marketing that focuses on measuring and optimizing the performance of marketing campaigns. One of the most effective ways to implement growth marketing is through the use of artificial intelligence, and ChatGPT is a perfect example of how AI can...
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better...
