Mumbai: Beeing Social's win of the digital mandate for Sony Marathi marks a significant milestone for both the agency and the premium entertainment channel. Sony Marathi, a part of Sony Pictures Networks, has a distinct focus on celebrating Marathi culture and innovation. The channel is known for its curated content by top Marathi directors, writers, and producers.

Beeing Social head of business development Girish Hinduja expressed his enthusiasm for the opportunity to work with Sony Marathi. He said, "We are thrilled to partner with Sony Marathi. This is a unique and exciting challenge for us, as we step into uncharted territory. We see enormous potential to create compelling brand narratives through digital channels for Sony Marathi, and our efforts will be dedicated to revolutionizing the viewer experience and positioning the brand as a dominant force in the Marathi entertainment industry."

Beeing Social founder Abhishek Mittal shared his thoughts on winning the Social Media Mandate for Sony Marathi. He said, "This collaboration with Sony Marathi presents an exciting opportunity to harness the power of digital media to elevate the channel's presence and reach. We are committed to working closely with Sony Marathi to craft a digital strategy that aligns with their vision and helps them connect with their audience on a deeper level."

With Beeing Social's expertise in digital marketing and brand building, coupled with Sony Marathi's focus on cultural integration and quality content, this partnership is poised to create a winning formula for the channel's growth and success in the Marathi entertainment industry.