MUMBAI: Home video major Shemaroo has tied up with Infiniti Retail which is a subsidiary of Tata Sons to retail DVDs and VCDs at Croma. This is Infinity's electronics mega-store in the Mumbai suburb of Juhu.

Croma says that it is the country's first national, large-format, specialist retail chain for consumer electronics and durables. The first Croma mega store was recently launched in Juhu, Mumbai.

It is spread over 20,000 sq. ft. of space has on display more than 6000 products across eight categories - Home entertainment, Small appliances, white goods, computers and peripherals, communication, music, imaging and gaming software. The store currently offers more than 180 national and international brands.

In the first 18 months, Infiniti Retail plans to launch 30 such large-format stores across the country.

Shemaroo VP Hiren Gada said, "It gives us great pleasure to be associated with Infiniti Retail. We firmly believe that organised retail stores like Croma will help grow the legitimate home video market in India."

Infiniti Retail CEO Ajit Joshi says, "We are very pleased to partner with Shemaroo Video Pvt. Ltd. for this initiative. It is our endeavor to provide customers with an excellent range of quality products and world-class service. Our association with Shemaroo, a pioneer in the business of home entertainment in India, will enable us to offer our customers with a wide variety of movie titles ranging from the classics to the latest blockbusters."