MUMBAI: Television company, Sansui has roped in Indian cricketer Rahul Dravid as brand ambassador for its range of television and home theater systems.

Promising to carry forward this association, the company states that an aggressive multi media campaign will be launched across all media platforms with the cricketer endorsing the Sansui range of products.

Sansui director and CEO Anil Khera says, "It has always been Sansui's vision to bring the best in entertainment technology to the country. With this campaign we are charting a new path of sustained precision, quality and constant innovation."

According to an official release, the endorsement deal synergizes the characteristics of Sansui Television with Rahul Dravid manily precision, performance, reliability and constant development.

Khera added, "We wanted someone who embodied the qualities of Sansui. In Dravid we found just that. He is a role model for most young Indians and being among India's most admired sportspersons, he is the right brand ambassador for a company that is spread across a pan India level and is one of the fastest growing electronics major in the country."