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Optiminastic Media launches digital influencer marketing platform Click2Collab

Aims to help influencers, brands, and agencies to connect with each other on a single platform.

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Mumbai: Digital marketing agency Optiminastic Media has announced the launch of Click2Collab, a tech-based influencer marketing platform. Click2Collab is built upon a seamless interface that helps influencers, brands, and agencies to connect with each other on a single platform.

By introducing an end-to-end solution, Click2Collab aims to help brands and agencies design, curate, and customise campaigns as per their needs and requirements with the platform's network of verified influencers from across India, said the statement.

Speaking on launching a first-of-its-kind platform in India, Optiminastic Media co-founder Akshae Golekar said, “Click2Collab is a platform that is built to ease, simplify and bring efficiency to this evolving business. The platform is multifaceted wherein it allows influencers to on-board themselves and become more easily available and accessible, brands with easy discoverability of the right influencer for their campaign as well as agencies to streamline their business.”

He further added, “Click2Collab reduces the complexities associated with the influencer marketing business. We are sure that it will also help the influencer marketing and creator’s ecosystem grow to greater heights. We will continue to invest in enhancing the platform and are certain of becoming a platform of choice for influencer marketing campaigns.”

The platform, designed to cater to all three stakeholders – brands, influencers and agencies, will ease the business of influencer marketing, improve efficiency and help all stakeholders plan better, said the company.

By providing brands with a state-of-the-art tech interface, Click2Collab aims to help them easily identify, estimate, execute campaigns in a short span of time by doing away with pseudo-science and manual intervention. It also provides the creator community an e-commerce platform thus giving them the opportunity to sell merchandise directly to their followers along with an exhaustive dashboard to track their earnings, it added.

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