Myntra ushers in festive season with ‘Big Fashion Days’ from 29 September to 4 October

Myntra ushers in festive season with ‘Big Fashion Days’ from 29 September to 4 October

Digital-first marketing campaign launched to reach over 100 million users

Big Fashion Days

MUMBAI: Myntra announces the arrival of ‘Big Fashion Days’, to kick-start the festive season, with a stellar collection of brands, designs, and styles, across categories, to trigger the nation’s spirit for celebrations. ‘Big Fashion Days’ is slated to be held between 29 September and 4 October.

Myntra is expecting a total of 2 million shoppers to shop from it during the sales and the traffic on the platform is expected to be two times more than the normal days, a press statement stated.

Myntra has added 20 new brands ahead of ‘Big Fashion Days’ and has also increased the selection of its private labels with 8000+ new styles. H&M will have over 10,000 styles across men, women, and kids categories.

Myntra fashion brands, including ‘House of Pataudi’, which has launched a new campaign for Durga Puja, featuring Saif Ali Khan and Soha Khan, is offering a wide collection in men’s and women’s ethnic wear, ‘HRX, Roadster, Anouk, ‘Mast & Harbour, Taavi among others, is also set to offer a range of new designs and styles during the period. Kids’ wear, which is witnessing a spike in demand around the festive season, has curated over 70,000+ styles with 15,000 new styles from popular brands such as OshKosh B’gosh, GAP, Next, and UCB, for Big Fashion Days.  In addition Nike Shoes, Tommy Perfumes, Guess & Fossil Watches, Levis Jeans and W Kurtas will be available at attractive prices.

Speaking on the announcement of Big Fashion Days Sale, Myntra Jabong head Amar Nagaram said, “Myntra’s Big Fashion Days offers shoppers a one of a kind opportunity to shop for fashion ahead of the festive season under one roof, with incredible deals from sellers and brands across categories. Our selection has increased by over one lakh styles from the previous edition of the sale, with a 60% rise in inventory, year on year. Tier 2 and 3 cities are expected to contribute over 50% to the sale. While we are focused on providing the best experience to our customers, we are also delighted to be making our kirana network partners successful and providing them an opportunity to scale deliveries during the festive season.”

Myntra has set up 20 experience centers ahead of the festive season in Bengaluru, Delhi, Hyderabad, Gurgaon, Indore, and Pune to offer a host of value-added services, such as flexible pick up and drop, instant returns, trial room and alterations of products. This special service has been designed to greatly enhance customer experience and will be available round the year and expects to witness high footfalls during Big Fashion Days.  Under the ‘Myntra Extended Network for Service Augmentation’ (MENSA) program, the company has expanded its Kirana network, to over 15,000 stores to manage 70 per cent of the deliveries for Big Fashion Days. 

There will be a price reveal period between 8 pm on 26 September and 7 pm on 28 September, followed by early access slots between 7 pm and 11 pm on September 28. Myntra's loyalty program members, Myntra Insiders, have the opportunity to get priority access to the sale through Early Access and early slots apart from exclusive brand offers. Users of HDFC cards can avail 10 per cent off, up to Rs 750 on a minimum purchase of Rs. 5000. Paypal is offering 50 per cent cashback, up to Rs 400 off on first two orders.  Customers will be eligible for free shipping on all orders above Rs 500.