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Myntra unveils a new beauty campaign featuring Anushka Sharma

Mumbai: Bollywood diva Anushka Sharma has been roped in as the new brand ambassador to promote Myntra’s beauty category. Myntra, in collaboration with Tilt Brand Solutions, has released a new ad film featuring Sharma. The film highlights the company's extensive beauty portfolio, which includes the...

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Soumen Samanta steps in at BlissClub as chief revenue officer

Mumbai: Soumen Samanta has been roped in as the chief revenue officer at Blissclub. Samanta steps into his new role with years of experience in multiple high-impact profiles in growth and planning. Prior to BlissClub, he was at Meesho, where he led the retention and engagement charter as senior...

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The marketing noisemakers of 2022

Mumbai: Similar to the advertising and media agencies, the marketing industry too saw a lot of roil in terms of the people moving back and forth. The key factor leading to marketing people (like many others) making headway was essentially the economic slump – but in addition to that, people are...

Specials Year Enders
Wildcraft India appoints Aditya Gadiyar as marketing head 

Mumbai: Aditya Gadiyar has been named the head of marketing at Wildcraft India. Prior to this, Gadiyar was the brand vice president at LEAD School. He made the announcement in a post on LinkedIn. Gadiyar is a sales and marketing expert who specialises in developing and growing consumer brands...

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Sunder Balasubramanian joins Myntra as CMO

Mumbai: E-commerce major, Myntra, has onboarded Sunder Balasubramanian as chief marketing officer. He announced his new position on LinkedIn. Balasubramanian joins from Coupang, where he was the head of international marketing and managed the marketing launch of the brand in Taiwan and Japan.  

MAM Media and Advertising People