NEW DELHI: Wireless marketing, a relatively new concept, continues to gain more importance among the marketers. If entertainment sector is widely using mobile interactivity for promotional campaigns, others like retail, travel and finance, too, aren't far off in the same arena.
A leading wireless marketing solutions provider Mobile2Win (M2W), which is only into its first year of operations here, has already worked with L'Oreal, Jet, Fosters, Lufthansa, Discovery, CNN , BPL batteries, Paramount pictures and others in a short span.
Now M2W has added another client in Standard Chartered Bank in its roster. M2W, which uses SMS-enabled service 8558 for its campaigns, has worked a new campaign comprising promotions and contests around Stanchart’s products and services. The campaign is expected to be introduced soon.
“Mobile messaging is rapidly growing and provides an effective platform to disseminate information to millions of customers. It is simple, offers convenience, the customers’ undivided attention and ensures high penetration making banking fun and easy for all. For customers, Standard Chartered Bank will now be just a beep away,” says Standard Chartered Bank consumer banking marketing head Sugato Banerjee.
The relationship objective includes providing contemporary brand experience to the target audience by associating Standard Chartered with extremely interactive wireless medium.
“The idea is to create excitement and word of mouth publicity amongst consumers from across India about a category which has been perceived as mundane so far. Also, to reach out to the target audience via their preferred medium for communication,” says M2W vice-president – sales and marketing Rajiv Hiranandani.
Designed for ease of participation, the contests and promotions will be sent to customers on mobile via SMS. By participating in these contests, customers will have the option of winning merchandise and other gifts from Standard Chartered.
According to Hiranandani, trends in wireless marketing show that entertainment, travel, retail and finance are among the primary adopters of the mobile marketing and SMS campaigns.
