MUMBAI: Personal care brand Mamaearth highlights playful exchanges between loved ones during 'Champi Time' in their new campaign #ChampiConfessions. The light-hearted banter perfectly captures those cheeky moments when unintentional confessions come flowing out of us when we are in our most relaxed state-getting a head massage.

The ads showcase the endearing moments when Champi time reaches peak relaxation, allowing recipients of the head massage to become loose-lipped-spilling playful confessions to each other. The campaign is set to make a splash across all digital and social media channels and will be promoted by the brand’s core influencers as well.

Mamaearth VP-marketing, Sambit Dash comments, “Champi is an age-old tradition practiced in every Indian household. We want to encourage everyone to celebrate this time with their loved ones as they have a much-deserved downtime. #ChampiConfessions highlights these special moments and with the catchy jingle, we want to engage with the consumers and get everyone grooving to it.”

The brand is no stranger to showcasing authentic moments shared between family members, as evidenced by their recent national commercial which brought actors and the mother-daughter duo of Sara Ali Khan and Amrita Singh together on-screen for the first time. The actors were seen together indulging in fun banter.