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Festive bonanza: Explore brand advocacy to generate high marketing ROI

Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc.

MAM Marketing MAM
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Nagessh's SilverEdge looking to stir the D2C market; eyes Rs 25 mn revenue

Mumbai: He might have contemplated his thoughts and decisions prior to this story, but not anymore. Curry Nation Brand Conversations (CNBC) co-founder Nagessh Pannaswami (a first-generation entrepreneur, an ad veteran along with famous ad woman, Priti Nair) has now made a move to the brand side by...

MAM Marketing Brands
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Tanishq unveils Diwali collection Alekhya with ‘Pehli Diwali’ campaign

Mumbai: With the onset of the festive season, jewellery brand Tanishq has unveiled the much awaited Diwali campaign "Pehli Diwali." The TVC introduced is a tribute to every Indian woman celebrating her ‘firsts’ along the journey of reinventing herself, which is truly worthy of a "Pehli Diwali"...

MAM Media and Advertising Ad Campaigns
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ITC’s Dark Fantasy partners with Brodha V to launch ‘The Vanilla Fills Anthem'

ITC Foods’ Sunfeast Dark Fantasy Vanilla Fills crème biscuits were launched with the endeavour to bring the signature experience to the vanilla crème and dark shell biscuit segment. Crafted to break the monotony of the regular crème biscuits,

MAM Marketing MAM
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Zee Bangla Cinema unveils new brand identity

Zee Bangla Cinema, India’s leading Bengali-movie channel, will commemorate its decade-long journey with a new brand identity. Unveiled in time for the upcoming festive season, the evocative all-new brand identity highlights how movies have the power to make everything magical.

Television TV Channels Movie Channels