MUMBAI: With the ICC Cricket World Cup excitement mounting to a feverish pitch, KFC, fast food retail outlet is sending winners of the 'Yeh contest hai fixed' contest to the World Cup in the West Indies.

As per the contest for every customer that buys KFC's Hot & Crispy Chicken along with a Pepsi, a free dessert is assured. What's more, the customers get to be part of the grand lucky draw, the winners of which will get a 10-day, fully paid trip to the West Indies and exclusive tickets to some of the important Indian matches in the Caribbean. This contest ends on 7 March.

Enthused about the World Cup promo, Yum! Restaurants International chief marketing officer Arvind Mediratta, said, "The World Cup fever has gripped the nation and all of us would love to be there to see the action. So our promo offers our customers a fabulous chance to be in the West Indies and cheer our 'Men in Blue' and encourage them to bring home the coveted Cup.

"The combination of Cricket and KFC's Hot & Crispy Chicken is one of the best ways to contribute to the excitement of the cricket season for our customers, to delight them and bring them back for more fun and finger-licking food."