KOLKATA: Ipsos India has appointed Raja Bunet as chief operations officer, for leading contactless data collection operations, with immediate effect.

“Covid19 hampered our fieldwork operations due to lockdowns and restrictions, considering, face-to-face data collection accounts for almost 99 per cent of our fieldwork. And with woes of the virus far from over, we’ve majorly overhauled and launched our suite of contactless data collection solutions for clients to give them an edge in speed, quality and timely insights. And Raja Bunet from our top leadership team will be spearheading our contactless data collection operations with immediate effect. He will be designated chief operations officer,” Ipsos India CEO Amit Adarkar said.

“Ipsos India has always been at the forefront of client centricity and innovation, and I’m pleased

to announce  that we are redrawing our strategy and infusing newer techniques in providing

clients with a large portfolio of tech-savvy, contactless data collection techniques and aligning

and customizing them to client requirements and exigencies. Bunet will be structuring his teams

for execution, of online and telephonic,” Adarkar added.

Contactless data collection techniques will supplement F2F data collection. In order to

overhaul the Operations and to put it on the grid,  Bunet will be working jointly with Pratim

Thakurta (face-to-face, field operations head), in drafting the blueprint for Operations.

 Bunet has about two decades’ experience in market research and has held a number of top-level positions in Ipsos India – from head of customer loyalty, to head of mobile research, etc; and his work experience has straddled sectors and categories. He is an alumnus of IILM, Delhi.   

“In the last few months, we’ve been working on operationalizing our arsenal of contactless data

collection methodologies and are now focusing on building best-in-class processes to achieve

operational excellence,” Bunet commented.