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GUEST COLUMN: Top marketing trends brands may need to adopt in 2022

With the rising internet and smartphone penetration and social media usage, especially in tier-II and tier-III cities, the way brands engage with their clients has irrevocably changed. Digital adoption has been the primary focus for marketers in 2021.

Specials Year Enders
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GUEST COLUMN: SEO trends that can be game-changers for the business

Mumbai: Search engine optimisation (SEO) is the practice of improving your site’s data to increase its traction when people are looking for products or services that are related to your business in search engines such as Google, Firefox, Bing. Yahoo, etc. This is facilitated by the result pages...

MAM Marketing MAM
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GUEST COLUMN: How Artificial Intelligence is transforming the world of digital marketing

Mumbai: From Siri to Tesla Car, and Google AI to Alexa, Artificial Intelligence is now impacting every aspect of our lives. It is designed and programmed in a way to mimic and think like a human being. With data as the new oil in the marketing world, intelligence will be needed to derive meaningful...

MAM Marketing MAM
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GroupM India elevates Atique Kazi to president - data, performance and digital products

Mumbai: GroupM India, WPP’s media investment group, Friday elevated Atique Kazi to president - Data, Performance and Digital Products, with effect from 2 August.  Kazi will be based out of the agency’s Mumbai office and report to GroupM South Asia CEO Prasanth Kumar and Xaxis APAC CEO Arshan Saha....

MAM Media and Advertising People
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Kantar brings in Chris Jansen as group CEO

MUMBAI: Data and media company Kantar has announced the appointment of Chris Jansen as group chief executive officer, effective 1 November. He is currently CEO at Cognita, a global schools group. Jansen joins Kantar with more than 20 years of leadership experience in the services sector, ranging...

MAM Media and Advertising People