Mumbai: Audio streaming platform Spotify India has rolled out a new multilingual campaign to leverage the ongoing Indian Premier League (IPL) season. The marketing campaign has been conceptualised and created by Leo Burnett India.

Crafted on the insight that music makes life better, the campaign will include 15 films which will be aired in phases throughout IPL 2022. "IPL is one of the biggest sporting events of the country and is avidly watched across India, and with this campaign, Spotify hopes to strengthen its presence across all markets," said the statement.

The Spotify IPL campaign focuses on the power of music to help tide over even the most boring or tough situations one may find themselves in. The 15 film campaign is shot in Hindi for Hindi-speaking markets, in Telugu for Andhra Pradesh/Telangana market, and in Tamil for the Tamil Nadu market.

"This campaign literally allows us to see situations through the filter of music, making us see humour even in a situation where you are stuck," said Leo Burnett South Asia CEO and chief creative office Rajdeepak Das. "Keeping the signature Spotify humour intact, we’ve created a language native campaign that will hold appeal across the length and breadth of the nation. No matter what the situation, Spotify has the right music solution. Spotify ‘Sunte Ja’."