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E-commerce dominates share of IPL ads in first five matches: Report

Mumbai: The e-commerce category has more than 30 per cent share of TV ad volumes during the first five matches of the 15th edition of the Indian Premier League (IPL) that began airing on 26 March, according to data provided by Tam Media Research.

Television TV Channels Sports
IPL 2022: Spotify ups its marketing game with Leo Burnett India

Mumbai: Audio streaming platform Spotify India has rolled out a new multilingual campaign to leverage the ongoing Indian Premier League (IPL) season. The marketing campaign has been conceptualised and created by Leo Burnett India. Crafted on the insight that music makes life better, the campaign...

MAM Marketing MAM
Ali Fazal & goons abduct Harsha Bhogle in Fantasy Akhada’s new IPL campaign

Mumbai: With a host of fantasy cricket platforms heating up the battle in lead up to the 15th edition of the Indian Premier League (IPL), homegrown fantasy sports platform Fantasy Akhada kick-started its IPL 2022 push with a 360-degree campaign titled #KhelTumharaAkhadaHumara. The quirky brand...

MAM Media and Advertising Ad Campaigns
IPL 2022 sponsorship: Brands catch the cricket fever!

Mumbai: Indian Premier League (IPL) is undisputedly the most captivating and prominent cricket league in India and a handful of other countries. Thanks to its growing popularity worldwide, the brand value of IPL has upped by seven per cent last year, according to the market reporter. Post the Covid...

MAM Marketing Brands
Seagram’s Royal Stag partners with Delhi Capitals for IPL 2022

Mumbai: Delhi Capitals is set to collaborate with Seagram’s Royal Stag for the upcoming 2022 season of the Indian Premier League (IPL).  With this association, Royal Stag is poised to further bolster its engagement with cricket lovers across the country and cement its loyalty towards the game via...

MAM Marketing MAM